Increasing Sharing.

Challenged with finding ways to grow our audience, the solution concentrated on increasing social network sharing as a way to build more visits and increase visitors.

Role: Product Strategy and Design

Solution

Using industry metrics and localized information from our own social network feeds, I identified sites with a lot of social sharing traffic.

I used these sites to complete a competitive analysis on social sharing interactions.   I saw a variety of experiences -- from sticky headers, to pop-up dialogs, to large buttons.  

The conclusion?  Be Loud.

Working with design, I produced a variety of attention grabbing solutions, and in consultation with product, dev, and editorial, prioritized them for testing.

Our greatest success came with upsizing our social share buttons to 'Large' and implementing a sticky sharebar on mobile.  

Sharing increases across Travel Channel and HGTV ranged from 100% to over 500%.